If you Build it Will Anyone Come?

If you build it will they come?
When we were doing research on formulating Rummagemonkey.com and trying to determine if there was room for us in what on the surface appears to be a very crowded Arena...We ended up coming to the conclusion that there is indeed room for us!
As I mentioned in a previous post, we had no desire to be a fee pay youpay , who Bids...etc. There is a giant out there that despite their high fees seems to do this area very well!
The majority of the other sites....Well they were built, but in our eyes very few are coming?
Why, it probably runs the gamut from under capitalized and underexposed...Or just plain not very memorable. You couple that with not enough time spent developing both buyers and sellers and in the majority of cases you never get off the launching pad!
The other big thing is the lets give everything away for free strategy....Looks good until you realize that the few adsense banners you are running aren't gonna pay more than the costs of your server, and your idea of advertising is telling your Aunt Sue about the company during Easter Dinner. Without extensive advertising you will never get the word out........We have an extensive plan for Branding and marketing that I am continually preaching if you'd like to hear more just ask...lol
To put this advertising campaign into play costs a lot of money, and therefore our site will have fees...ooohhh ahh gasp, Our pledge however is to keep them reasonable and our goal is to drive buyers to the site through the high level advertising we've talked about!
What about Google base and Yahoo Auctions etc.....Well they certainly have the capabilities of being scary, but aren't they also risking cutting into their own bread and butter?
If googlebase lets me upload a zillion items that now appear in "shopping" searches, what continues to be my incentive to use their cash cow Adwords?
Again, these are random thoughts about the state of ecommerce, I would love to have a fraction of the business of the giants listed! The good thing is I think with our Good Looks (Aka: as brandingThe Monkey) Offering fair pricing, and being available we have the opportunity to do just that! See you in a few weeks!